---
title: Get started with ODP
slug: data-platform/docs
docTags: 
createdAt: 2026-08-10T12:05:16.000Z
---

Optimizely Data Platform (ODP) harmonizes customer data, which leads to a deeper understanding of your customers' behaviors in real time. ODP collects, stores, and makes available the most relevant data for your business by adhering to a few core concepts:

- Know everything about a customer: who they are and what they have done. 
- Identify and resolve who the customer is across all systems.
- Make the platform flexible and adaptable.
- Have great integrations that enable more impactful and informed decisions.
- Make data stored in ODP available through the API.

## Get started

After you set up the ODP application for your company, see the [developer documentation](docId\:AmK_3YTBQBhAX6mg4LNii) to [implement the ODP JavaScript tag](docId\:XIk4SqG8AEP3aCy05gIEB), [import your historical data](docId\:VXcAklZMeJ-lBed9ZEjQc), and [sync your ongoing data](docId\:AmK_3YTBQBhAX6mg4LNii).

You can complete these steps in any order.

### Manage account settings

You can configure and manage your company's ODP settings on the **Settings** page. This is where you manage your account's time zone, alerts for errors in processes you have running in ODP, compliance requests, and more. For information, see the [user documentation about ODP account settings](/data-platform/docs/account-settings).

To manage ODP user accounts and their permissions, see the [Opti ID user documentation](https://docs.optimizely.com/opti-id/docs/opti-id).

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/MtL5QugpI5WdZiYDMstiT_odp-get-started.png)

### View homepage

When you use ODP for the first time, the homepage displays a **Getting Started** **with Optimizely Data Platform** guide to help you configure ODP, build audiences, and activate campaigns.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/21A4WIE2TFtotaVxB4GdP-20260720-145602.png)

After you configure ODP, you can see an overview of your current integrations, monthly active users, audiences, and activations in the **Summary** section. The **Recommended** **Integrations** section displays the total number of third-party integrations and suggests additional configurable integrations to enhance data synchronization. You can learn more about ODP by using the news and educational resources available in Optimizely Academy under the **News & Resources** section. Additionally, the **New in ODP** banner tells you the latest ODP releases and updates.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/uwbIvKs5hZQA6unZhn3l8-20260720-145602.png)

### Configure additional integrations

You can optionally configure additional integrations to bring more of your ecommerce and customer data into ODP. For information about this, refer to the [ODP integration articles](/data-platform/docs/third-party-integrations). You can also import this data using some of the developer tools ([Web SDK](docId\:UGjepb76JamoDM6xDMUR6), [REST API](https://docs.optimizely.com/data-platform/api), [React Native SDK](docId\:LEMbbnrQ9EaPK2NhPSMM0)).

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/66g4ySXyS7iY7D12HfPho-20260720-145602.png)

### Build audiences

When you have customer data loaded and regularly syncing in ODP, you can build audiences using the **Customers > Audiences** page. An audience is a subset of your customers described by who they are or what they have done.

Audiences help you understand your customer's behaviors and let you react accordingly. You can use the **Activations** section to run targeted campaigns on your ODP audiences or integrate your own campaign management system.

For information about creating audiences, see:

- [Create standard audiences ](docId\:NANHdxpeOJqww6o4qGffi)– For customer data greater than 28 days old. Accessible in ODP reports and activations (campaigns).
- [Build real-time audiences in ODP](docId\:chCPcgJQ5k5t6nUgnnd43) – For customer events within the last 28 days. You can sync these real-time audiences with Optimizely Experimentation and Optimizely Content Management System (CMS).

### Analyze customer data using reports

ODP has both pre-built and custom reports, letting you gain even more insights into customer behavior. Go to the **Reports** page to familiarize yourself with these reports. For more information, see the [user documentation on ODP reports](/data-platform/docs/company-overview-products-and-reports).

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/3jIYtLc7I5RDzgIAqAQ4F-20260720-145602.png)

## Get notified about ODP releases

If you want to stay up to date on ODP's new features, follow the [current year's ODP release notes](#).

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/l7eM0DI4R_eqndDihKWVk-20260720-145602.png)

This ensures that you receive an email notification any time new release notes are published.