{"id":1364956,"date":"2025-03-26T02:59:40","date_gmt":"2025-03-25T18:59:40","guid":{"rendered":"https:\/\/docs.pingcode.com\/ask\/ask-ask\/1364956.html"},"modified":"2025-03-26T02:59:40","modified_gmt":"2025-03-25T18:59:40","slug":"%e6%b8%a0%e9%81%93%e7%ae%a1%e7%90%86%e8%bf%9b%e5%ba%a6%e8%a1%a8%e6%80%8e%e4%b9%88%e5%86%99%e7%9a%84","status":"publish","type":"post","link":"https:\/\/docs.pingcode.com\/ask\/ask-ask\/1364956.html","title":{"rendered":"\u6e20\u9053\u7ba1\u7406\u8fdb\u5ea6\u8868\u600e\u4e48\u5199\u7684"},"content":{"rendered":"<p style=\"text-align:center;\" ><img decoding=\"async\" src=\"https:\/\/cdn-kb.worktile.com\/kb\/wp-content\/uploads\/2024\/04\/24183235\/6c7cd47a-2fa5-4f33-95aa-ce3e1ef6e0b8.webp\" alt=\"\u6e20\u9053\u7ba1\u7406\u8fdb\u5ea6\u8868\u600e\u4e48\u5199\u7684\" \/><\/p>\n<p><p> <strong>\u6e20\u9053\u7ba1\u7406\u8fdb\u5ea6\u8868\u7684\u6838\u5fc3\u8981\u7d20\u5305\u62ec\uff1a\u660e\u786e\u76ee\u6807\u4e0eKPI\u3001\u7ec6\u5316\u4efb\u52a1\u4e0e\u65f6\u95f4\u8282\u70b9\u3001\u52a8\u6001\u76d1\u63a7\u4e0e\u53cd\u9988\u673a\u5236\u3001\u5de5\u5177\u5316\u534f\u540c\u7ba1\u7406\u3002<\/strong> \u5176\u4e2d\uff0c<strong>\u52a8\u6001\u76d1\u63a7\u4e0e\u53cd\u9988\u673a\u5236<\/strong>\u662f\u786e\u4fdd\u6e20\u9053\u7b56\u7565\u843d\u5730\u7684\u5173\u952e\uff0c\u9700\u901a\u8fc7\u5468\u62a5\u3001\u6570\u636e\u770b\u677f\u3001\u5b9a\u671f\u4f1a\u8bae\u7b49\u5f62\u5f0f\u5b9e\u65f6\u8ffd\u8e2a\u6e20\u9053\u5546\u6267\u884c\u60c5\u51b5\uff0c\u53d1\u73b0\u504f\u5dee\u65f6\u5feb\u901f\u8c03\u6574\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u67d0\u5feb\u6d88\u54c1\u724c\u901a\u8fc7\u6bcf\u65e5\u9500\u91cf\u6570\u636e\u5bf9\u6bd4\u8fdb\u5ea6\u8868\u76ee\u6807\u503c\uff0c\u53d1\u73b0\u67d0\u533a\u57df\u6e20\u9053\u5546\u5e93\u5b58\u5468\u8f6c\u7387\u4f4e\u4e8e\u9884\u671f\uff0c\u7acb\u5373\u542f\u52a8\u4fc3\u9500\u65b9\u6848\u5e76\u8c03\u6574\u4f9b\u8d27\u8282\u594f\uff0c\u6700\u7ec8\u5b63\u5ea6\u8fbe\u6807\u7387\u63d0\u534727%\u3002<\/p>\n<\/p>\n<hr>\n<p><h3>\u4e00\u3001\u6e20\u9053\u7ba1\u7406\u8fdb\u5ea6\u8868\u7684\u6838\u5fc3\u6846\u67b6\u8bbe\u8ba1<\/h3>\n<\/p>\n<p><p>\u6e20\u9053\u7ba1\u7406\u8fdb\u5ea6\u8868\u5e76\u975e\u7b80\u5355\u7684\u4efb\u52a1\u5217\u8868\uff0c\u800c\u662f\u878d\u5408\u6218\u7565\u76ee\u6807\u4e0e\u6267\u884c\u7ec6\u8282\u7684\u52a8\u6001\u7ba1\u7406\u5de5\u5177\u3002\u5176\u6846\u67b6\u9700\u5305\u542b\u56db\u5927\u6a21\u5757\uff1a<strong>\u76ee\u6807\u5206\u89e3\u5c42<\/strong>\uff08\u5982\u5e74\u5ea6\u9500\u552e\u989d\u62c6\u89e3\u81f3\u5b63\u5ea6\/\u6708\u5ea6\uff09\u3001<strong>\u4efb\u52a1\u6267\u884c\u5c42<\/strong>\uff08\u6e20\u9053\u5f00\u62d3\u3001\u4fc3\u9500\u6d3b\u52a8\u7b49\u5177\u4f53\u52a8\u4f5c\uff09\u3001<strong>\u8d44\u6e90\u5206\u914d\u5c42<\/strong>\uff08\u9884\u7b97\u3001\u4eba\u529b\u3001\u7269\u6599\u652f\u6301\uff09\u3001<strong>\u7ed3\u679c\u8bc4\u4f30\u5c42<\/strong>\uff08KPI\u5b8c\u6210\u7387\u3001ROI\u5206\u6790\uff09\u3002\u4ee5\u67d0\u533b\u7597\u5668\u68b0\u4f01\u4e1a\u4e3a\u4f8b\uff0c\u5176\u8fdb\u5ea6\u8868\u5c06\u201c\u534e\u4e1c\u533a\u65b0\u589e50\u5bb6\u7ecf\u9500\u5546\u201d\u76ee\u6807\u62c6\u89e3\u4e3a\u201cQ1\u5b8c\u6210\u5e02\u573a\u8c03\u7814\u2192Q2\u7b7e\u7ea620\u5bb6\u2192Q3\u5b8c\u6210\u57f9\u8bad\u2192Q4\u9a8c\u6536\u201d\uff0c\u6bcf\u9636\u6bb5\u5339\u914d\u5bf9\u5e94\u7684\u5730\u63a8\u56e2\u961f\u8d39\u7528\u548c\u57f9\u8bad\u8d44\u6e90\u3002  <\/p>\n<\/p>\n<p><p>\u8bbe\u8ba1\u65f6\u9700\u907f\u514d\u4e24\u5927\u8bef\u533a\uff1a\u4e00\u662f\u8fc7\u5ea6\u8ffd\u6c42\u7ec6\u8282\u5bfc\u81f4\u8868\u683c\u5197\u957f\uff0c\u5173\u952e\u4fe1\u606f\u88ab\u6df9\u6ca1\uff1b\u4e8c\u662f\u7f3a\u4e4f\u7075\u6d3b\u6027\uff0c\u672a\u9884\u7559\u7a81\u53d1\u60c5\u51b5\u5e94\u5bf9\u7a7a\u95f4\u3002\u5efa\u8bae\u91c7\u7528\u201c\u91cc\u7a0b\u7891+\u5f39\u6027\u5468\u671f\u201d\u6a21\u5f0f\uff0c\u4f8b\u5982\u5c06\u201c\u6e20\u9053\u5546\u62db\u52df\u201d\u8bbe\u7f6e\u4e3a\u91cc\u7a0b\u7891\uff0c\u5177\u4f53\u7b7e\u7ea6\u65f6\u95f4\u53ef\u6839\u636e\u5e02\u573a\u53cd\u9988\u6d6e\u52a83-5\u4e2a\u5de5\u4f5c\u65e5\u3002\u5de5\u5177\u5c42\u9762\uff0c\u53ef\u501f\u52a9\u7c7b\u4f3cWorktile\u7684<a href=\"https:\/\/docs.pingcode.com\/blog\/project-management\/23316.html\" target=\"_blank\">\u9879\u76ee\u7ba1\u7406<\/a>\u7cfb\u7edf\uff0c\u8bbe\u7f6e\u81ea\u52a8\u63d0\u9192\u548c\u4f9d\u8d56\u5173\u7cfb\uff0c\u786e\u4fdd\u8de8\u90e8\u95e8\u534f\u4f5c\u65e0\u7f1d\u8854\u63a5\u3002  <\/p>\n<\/p>\n<hr>\n<p><h3>\u4e8c\u3001\u76ee\u6807\u4e0eKPI\u7684\u91cf\u5316\u843d\u5730\u65b9\u6cd5<\/h3>\n<\/p>\n<p><p>\u6709\u6548\u7684\u8fdb\u5ea6\u8868\u5fc5\u987b\u5c06\u62bd\u8c61\u76ee\u6807\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u6570\u5b57\u6307\u6807\u3002\u4ee5\u6d88\u8d39\u54c1\u884c\u4e1a\u4e3a\u4f8b\uff0c\u82e5\u5e74\u5ea6\u76ee\u6807\u662f\u201c\u6e20\u9053\u8986\u76d6\u7387\u63d0\u534730%\u201d\uff0c\u5219\u9700\u8fdb\u4e00\u6b65\u5b9a\u4e49\uff1a\u8986\u76d6\u7387\u7684\u8ba1\u7b97\u53e3\u5f84\uff08\u6309\u57ce\u5e02\u6570\u91cf\u8fd8\u662f\u7ec8\u7aef\u95e8\u5e97\u6570\uff09\u3001\u6570\u636e\u91c7\u96c6\u65b9\u5f0f\uff08\u6e20\u9053\u5546\u4e0a\u62a5\u8fd8\u662f\u7b2c\u4e09\u65b9\u6838\u67e5\uff09\u3001\u8003\u6838\u5468\u671f\uff08\u6708\u5ea6\u62bd\u67e5\u6216\u5b63\u5ea6\u5ba1\u8ba1\uff09\u3002\u67d0\u6bcd\u5a74\u54c1\u724c\u5728\u8fdb\u5ea6\u8868\u4e2d\u660e\u786e\u8981\u6c42\uff1a\u201c\u6bcf\u670825\u65e5\u524d\u6536\u96c6\u6e20\u9053\u5546POS\u673a\u9500\u552e\u6570\u636e\uff0c\u8bef\u5dee\u7387\u8d85\u8fc75%\u5219\u6263\u51cf\u8fd4\u70b9\u201d\uff0c\u901a\u8fc7\u5f3a\u7ea6\u675f\u786e\u4fdd\u6570\u636e\u771f\u5b9e\u6027\u3002  <\/p>\n<\/p>\n<p><p>KPI\u8bbe\u5b9a\u9700\u9075\u5faa\u201cSMART+\u9636\u68af\u5f0f\u201d\u539f\u5219\u3002\u4f8b\u5982\uff0c\u9488\u5bf9\u65b0\u6e20\u9053\u5f00\u53d1\uff0c\u53ef\u8bbe\u7f6e\u201c\u9996\u6708\u7b7e\u7ea6\u7387\u226515%\u2192\u7b2c\u4e09\u6708\u590d\u8d2d\u7387\u226540%\u2192\u7b2c\u516d\u6708\u8d21\u732e\u6bdb\u5229\u5360\u6bd4\u226520%\u201d\u7684\u9012\u8fdb\u5f0f\u6307\u6807\u3002\u540c\u65f6\u9700\u914d\u5957\u6fc0\u52b1\u653f\u7b56\uff0c\u5982\u67d0\u5efa\u6750\u4f01\u4e1a\u5c06\u8fdb\u5ea6\u8868\u4e2d\u7684\u201c\u5b63\u5ea6\u56de\u6b3e\u8fbe\u6807\u7387\u201d\u4e0e\u6e20\u9053\u7ecf\u7406\u5956\u91d1\u76f4\u63a5\u6302\u94a9\uff0c\u8fbe\u6807110%\u4ee5\u4e0a\u989d\u5916\u5956\u52b12\u4e2a\u70b9\u3002  <\/p>\n<\/p>\n<hr>\n<p><h3>\u4e09\u3001\u4efb\u52a1\u62c6\u89e3\u4e0e\u65f6\u95f4\u8282\u70b9\u7684\u5b9e\u64cd\u6280\u5de7<\/h3>\n<\/p>\n<p><p>\u4efb\u52a1\u62c6\u89e3\u9700\u9075\u5faa\u201c\u6a2a\u5411\u5230\u8fb9\u3001\u7eb5\u5411\u5230\u5e95\u201d\u903b\u8f91\u3002\u6a2a\u5411\u6309\u6e20\u9053\u7c7b\u578b\u5212\u5206\uff08\u7ecf\u9500\u5546\u3001\u76f4\u8425\u5e97\u3001\u7535\u5546\u5e73\u53f0\uff09\uff0c\u7eb5\u5411\u6309\u6d41\u7a0b\u5206\u89e3\uff08\u9009\u5546\u2192\u7b7e\u7ea6\u2192\u57f9\u8bad\u2192\u52a8\u9500\uff09\u3002\u67d0\u670d\u88c5\u54c1\u724c\u5728\u8fdb\u5ea6\u8868\u4e2d\u5c06\u201c618\u5927\u4fc3\u201d\u62c6\u89e3\u4e3a\uff1a4\u6708\u5b8c\u6210\u6e20\u9053\u5546\u9009\u54c1\u4f1a\u21925\u670815\u65e5\u524d\u6837\u54c1\u9001\u8fbe\u21925\u670830\u65e5\u57f9\u8bad\u4f1a\u21926\u67081\u65e5\u9884\u552e\u542f\u52a8\uff0c\u6bcf\u4e2a\u8282\u70b9\u660e\u786e\u8d23\u4efb\u4eba\u548c\u9a8c\u6536\u6807\u51c6\u3002  <\/p>\n<\/p>\n<p><p>\u65f6\u95f4\u89c4\u5212\u9700\u8003\u8651\u6e20\u9053\u7279\u6027\u3002ToB\u7c7b\u6e20\u9053\uff08\u5982\u5de5\u4e1a\u54c1\u4ee3\u7406\u5546\uff09\u51b3\u7b56\u94fe\u957f\uff0c\u9700\u9884\u75592-3\u4e2a\u6708\u8c08\u5224\u5468\u671f\uff1bToC\u7c7b\u6e20\u9053\uff08\u5982\u793e\u533a\u56e2\u8d2d\u56e2\u957f\uff09\u5219\u53ef\u538b\u7f29\u81f31\u5468\u5185\u5feb\u901f\u94fa\u5f00\u3002\u5efa\u8bae\u91c7\u7528\u201c\u5012\u63a8\u6cd5\u201d\uff1a\u4ece\u76ee\u6807\u8fbe\u6210\u65e5\u53cd\u5411\u63a8\u7b97\u5404\u73af\u8282\u6700\u77ed\u8017\u65f6\uff0c\u4f8b\u5982\u201c\u53cc\u5341\u4e00GMV\u76ee\u6807500\u4e07\u201d\u9700\u786e\u4fdd10\u670815\u65e5\u524d\u5b8c\u6210\u6240\u6709\u6e20\u9053\u5907\u8d27\uff0c9\u6708\u5e95\u524d\u7b7e\u8ba2\u4fc3\u9500\u534f\u8bae\u3002  <\/p>\n<\/p>\n<hr>\n<p><h3>\u56db\u3001\u52a8\u6001\u76d1\u63a7\u4f53\u7cfb\u7684\u642d\u5efa\u8981\u70b9<\/h3>\n<\/p>\n<p><p>\u9759\u6001\u7684Excel\u8868\u683c\u5df2\u65e0\u6cd5\u6ee1\u8db3\u590d\u6742\u6e20\u9053\u7ba1\u7406\u9700\u6c42\uff0c\u9700\u5efa\u7acb\u201c\u6570\u636e\u91c7\u96c6\u2192\u5206\u6790\u9884\u8b66\u2192\u5e72\u9884\u4f18\u5316\u201d\u95ed\u73af\u3002\u67d0\u9152\u4f01\u901a\u8fc7BI\u5de5\u5177\u5b9e\u65f6\u6293\u53d6\u6e20\u9053\u5546\u8fdb\u9500\u5b58\u6570\u636e\uff0c\u5f53\u67d0SKU\u5468\u9500\u91cf\u8fde\u7eed\u4f4e\u4e8e\u9884\u671f\u503c10%\u65f6\uff0c\u7cfb\u7edf\u81ea\u52a8\u6807\u7ea2\u5e76\u63a8\u9001\u81f3\u5927\u533a\u7ecf\u7406\u4f01\u4e1a\u5fae\u4fe1\u3002\u540c\u65f6\u8bbe\u7f6e\u4e09\u7ea7\u9884\u8b66\u673a\u5236\uff1a\u9ec4\u8272\u9884\u8b66\uff08\u533a\u57df\u81ea\u67e5\uff09\u2192\u6a59\u8272\u9884\u8b66\uff08\u603b\u90e8\u7763\u5bfc\u4ecb\u5165\uff09\u2192\u7ea2\u8272\u9884\u8b66\uff08\u6682\u505c\u4f9b\u8d27\u8c03\u6574\u7b56\u7565\uff09\u3002 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<\/p>\n<\/p>\n<hr>\n<p><h3>\u4e94\u3001\u8fdb\u5ea6\u8868\u5de5\u5177\u5316\u4e0e\u534f\u540c\u7ba1\u7406<\/h3>\n<\/p>\n<p><p>\u5bf9\u4e8e\u8de8\u533a\u57df\u3001\u591a\u6e20\u9053\u7684\u4f01\u4e1a\uff0c\u63a8\u8350\u4f7f\u7528\u4e13\u4e1a\u5de5\u5177\u5b9e\u73b0\u53ef\u89c6\u5316\u7ba1\u63a7\u3002\u4f8b\u5982\u5728PingCode\u4e2d\u521b\u5efa\u6e20\u9053\u7ba1\u7406\u9879\u76ee\uff0c\u8bbe\u7f6e\u201c\u6e20\u9053\u5f00\u53d1\u201d\u201c\u4fc3\u9500\u6267\u884c\u201d\u7b49\u4efb\u52a1\u7ec4\uff0c\u5173\u8054\u7518\u7279\u56fe\u548c\u71c3\u5c3d\u56fe\u3002\u5173\u952e\u529f\u80fd\u5305\u62ec\uff1a\u2460\u81ea\u52a8\u751f\u6210\u6e20\u9053\u5546\u4efb\u52a1\u6e05\u5355\uff08\u5982\u201c\u672c\u5468\u9700\u5b8c\u62105\u5bb6\u95e8\u5e97\u5de1\u68c0\u201d\uff09\uff1b\u2461\u79fb\u52a8\u7aef\u62cd\u7167\u4e0a\u4f20\u9648\u5217\u68c0\u67e5\u7ed3\u679c\uff1b\u2462\u6570\u636e\u770b\u677f\u5bf9\u6bd4\u5404\u6e20\u9053\u5b8c\u6210\u7387\u6392\u540d\u3002  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\/>\u5e38\u89c1\u7684\u8bef\u533a\u5305\u62ec\u4fe1\u606f\u66f4\u65b0\u4e0d\u53ca\u65f6\u3001\u7f3a\u4e4f\u660e\u786e\u7684\u8d23\u4efb\u5206\u914d\u3001\u76ee\u6807\u8bbe\u7f6e\u8fc7\u4e8e\u6a21\u7cca\u7b49\u3002\u8fd9\u4e9b\u95ee\u9898\u53ef\u80fd\u5bfc\u81f4\u8fdb\u5ea6\u8868\u5931\u53bb\u53c2\u8003\u4ef7\u503c\uff0c\u56e0\u6b64\u5728\u64b0\u5199\u65f6\u786e\u4fdd\u4fe1\u606f\u7684\u51c6\u786e\u6027\u548c\u5177\u4f53\u6027\uff0c\u5e76\u5b9a\u671f\u8fdb\u884c\u56de\u987e\u548c\u8c03\u6574\uff0c\u4ee5\u4fdd\u6301\u5176\u6709\u6548\u6027\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u6e20\u9053\u7ba1\u7406\u8fdb\u5ea6\u8868\u7684\u6838\u5fc3\u8981\u7d20\u5305\u62ec\uff1a\u660e\u786e\u76ee\u6807\u4e0eKPI\u3001\u7ec6\u5316\u4efb\u52a1\u4e0e\u65f6\u95f4\u8282\u70b9\u3001\u52a8\u6001\u76d1\u63a7\u4e0e\u53cd\u9988\u673a\u5236\u3001\u5de5\u5177\u5316\u534f\u540c\u7ba1\u7406\u3002 \u5176\u4e2d 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