Choose Your Plan
Choose the perfect plan for your content creation needs
Hobby Plan
Creators getting started
$588 $24.92 /month
$299 billed annually
Save $289/year (49% off)
Everything one creator needs to stop guessing
Everything you need to get started
- 100 credits / month
- Find outlier videos worth copying (Outlier Research)
- Low-competition, high-RPM keyword finder
- Score your video ideas before you film
- Single-channel competitor analysis
- Buy more anytime ($19 / 100 credits)
- Competitor Studio, MCP & API: Pro and above
Pro Plan
Professionals growing their brand
$1,188 $49.92 /month
$599 billed annually
Save $589/year (50% off)
See the whole field, not just your lane
Scale your content engine
- 500 credits / month
- Niche-wide Competitor Studio, map a whole niche from one channel
- Deep Research, content strategy from your channel data
- AI script & hook analysis
- 50 credits per connected channel
- MCP server & API access (use OutlierKit inside Claude)
- Everything in Hobby, plus the above
Max Plan
Agencies running client channels
$166.58 /month
Billed as $1,999/year
Save $2,789/year
Run competitive intelligence at agency scale
Everything in Pro, plus
- 2,000 monthly research credits
- Connect 50+ YouTube channels
- Advanced Competitor Identification & Research
- Sponsor & comment intelligence across a full niche
- Update Data on Demand
- Priority MCP & API access
What a credit buys
Costs are the same on every plan. The only thing that changes is how many credits you get each month.
| Action | Credits |
|---|---|
| Keyword Research | 2 |
| Outlier Research | 2 |
| Video Script Analysis | 10 |
| Single-Channel Competitor Analysis | 10 |
| Advanced Keyword Research | 10 |
| Deep Research | 20 |
| Competitor Studioniche-wide intelligence engine, Pro & Max | 50 |
100 / mo · Hobby
About 50 outlier searches, or 10 script breakdowns, or 5 deep research runs.
500 / mo · Pro
Everything above five times over, plus up to 10 full Competitor Studio runs a month.
2,000 / mo · Max
Enough to run competitive intelligence across a whole client roster.
Top up any plan anytime: $19 for 100 credits.
Frequently asked questions
- 1 What's included in the free trial?
- You get 30 credits to explore the platform. That's enough to run outlier searches, keyword research, and try AI analysis. No credit card required. Heads up: Competitor Studio, our niche-wide engine, costs 50 credits per run, so it's not available on the trial allowance. You'll unlock it on Pro or Max.
- 2 How do Lifetime Deals work?
- Lifetime plans give you access forever with a one-time payment. Your credits refresh monthly for life: 100 for Hobby LTD, 500 for Pro LTD, 2,000 for Max LTD. No recurring billing, no expiration. Pay once and use OutlierKit forever.
- 3 How do credits work?
- Credits refresh monthly and every action has a fixed cost, the same on every plan: keyword research 2, Outlier Research 2, video script analysis 10, single-channel competitor analysis 10, advanced keyword research 10, Deep Research 20, and Competitor Studio 50. Your plan decides how many credits you get each month: 100 on Hobby, 500 on Pro, 2,000 on Max. Need more? Top up anytime at $19 for 100 credits.
- 4 Can I use OutlierKit inside Claude?
- Yes, on Pro and Max. Paste one connector URL into Claude and it gets ten OutlierKit research tools — outlier search, similar channels, transcripts, comments, keyword volumes and more — with no API key to manage. Calls cost 2–10 credits depending on the tool — most are 2 — and come out of your normal monthly allowance. Niche mapping, psychographics and sponsor intelligence stay in Competitor Studio in the app.
- 5 What if an analysis fails or doesn't return results?
- If a job fails, credits are not deducted. If credits were deducted on a failed job, reach out and we'll refund them. Some analyses, like very large channels or kids-content channels, take longer to run or may return limited data. If a run looks off, message us and we'll sort it out.
- 6 How do I get the best results from Competitor Studio?
- Enter a channel or niche that's active and reasonably sized. Studio maps the whole landscape around it. Very small, brand-new, or kids-content channels can return thin results. If a run comes back empty, try a larger channel in the same niche and reach out if it still looks off.
- 7 Can I cancel anytime? How?
- Yes. Change or cancel your plan anytime from your account settings, and it takes effect at the end of your current billing cycle. Need help? Contact us at [email protected].
- 8 What's included in the Max plan?
- Max includes 2,000 monthly credits, 50+ channel integration, niche-wide Competitor Studio with sponsor and comment intelligence, advanced competitor identification, on-demand data updates, and priority MCP & API access. Built for agencies and operators running competitive intelligence across many channels.