practical. works
Software shop · Tampa Bay, Florida

You built something real. We help you get it live.

Deployed, secure and ready for customers and investors. Or, if your business still runs on spreadsheets, the right system set up and in daily use.

Live today, on our own servers

We run our own company on these. That is how we know they hold up.

Launching something new?

You built something real. Let us help you launch it.

For founders and new businesses with something built, whether in Claude Code, Cursor, Lovable, Base44 or by hand. It works, and you are proud of it. Now it needs to go live, get investor-ready, be secure and be looked after. We can do that.

  • Live on real hosting you own
  • Secure
  • Ready for investors
  • Looked after, so it is never your midnight problem
Book the intro call

Already running a business?

Getting by, but working too hard? Let us lighten it.

For owners who are hustling, holding it all in their head and keeping it going on spreadsheets and inboxes. Sometimes the answer is AI. Often it is a simple lead tracker with a little automation, and one good system that everyone actually uses. We will tell you which, and build it.

  • Operations audit (paid)
  • The right system
  • In daily use
  • CRM setup and consulting

Launching something new?

We keep what works and replace only what will not hold up. Alan also works as a fractional CTO. More on fractional CTO

Getting ready for investors? See investor-ready builds

Production readiness audit

A paid, fixed-scope review of your app

Written findings and a scoped plan: what will break, what is exposed, and what to fix first.

Start with a free 15-minute intro call.Book the intro call

Already running a business?

  1. Step 01

    Operations audit (paid)

    Our first paid engagement. We look at how your business actually runs and where the work is manual, then hand you written findings and a scoped plan for the system that fits.

  2. Step 02

    The right system

    We set up the one system that removes the manual work, built around how you really work.

  3. Step 03

    In daily use

    It is running, and your team is using it.

If it helps, we can also set up a company brain: one place for how your business runs.

Business systems consultingCRM setup and consulting

Shipped and running

The systems we run our own company on. We can set them up for yours.

  • 01

    Customer tracker

    Every lead, customer and follow-up in one place.

    runs on TwentyInstead of paying per person
  • 02

    Project board

    Who is doing what, and what is next.

    runs on PlaneInstead of Jira or Asana
  • 03

    Team chat

    Your team's conversations, on your own servers.

    runs on Rocket.ChatInstead of Slack
  • 04

    Accounting

    Books, invoices and payments.

    runs on BigcapitalInstead of QuickBooks
  • 05

    Password vault

    Logins and keys kept safe, not in spreadsheets and chat.

    runs on Infisical
  • 06

    Blog and newsletter

    Publish and email your audience from one place.

    runs on Ghost
  • 07

    Automations

    The repeat work, handled on a schedule.

    runs on Inngest
  • 08

    Company brain

    How the business runs, written down and searchable.

    runs on our own build

Things we build.

  • Automatic intake forms

    A form on your site that lands straight in your CRM, with nobody retyping it.

  • Workflow automation

    The repeat work your team does by hand, handled on a schedule.

  • Content generation pipelines

    Drafts written, checked and queued for a person to approve.

  • Local business websites

    Fast, clear sites for local service businesses.

How an engagement works

Start with a friendly call. Then a paid audit. End with something running.

  1. Step 01

    Free intro call

    Fifteen minutes to tell us what you built or what your team is struggling with. A fit check: we say honestly whether we can help.

  2. Step 02

    A paid audit

    Our first paid engagement. You get written findings and a scoped plan, so you know what to fix or build first.

  3. Step 03

    Build or deploy

    We build the plan or deploy it on infrastructure you own, or set the system up and connect it to how you work.

  4. Step 04

    Keep it running

    If you would like, we stay on for updates, backups and fixes, so it is never your midnight problem.

Two senior engineers, in Tampa Bay.

You work directly with the two people who build and run the systems.

Tell us what you built. We will tell you honestly what it needs.

Fifteen minutes, no pressure. If we are not the right fit, we will say so. Agencies: we are happy to be the dev team behind yours.

Book a call