What happened?: Recent technical modifications by Google are complicating the extraction of ranking data. The search engine is increasingly delivering deviating result lists, restricting the number of accessible results per query, truncating lists before position 100, and utilizing internal redirects that obscure actual target URLs.
User Impact: Delayed updates for keyword rankings may occur, particularly for positions outside the first search result page. The manual update-on-demand feature is currently disabled. Furthermore, metrics based on the top 100 results may show increased fluctuations or shorter hit lists. However, the top 10 rankings and the Visibility Index remain stable and reliable.
Actions Taken: We have implemented comprehensive, multi-level quality checks to immediately detect and filter out deviating search results. We are actively resolving internal redirect addresses to ensure accurate target URLs for organic rankings, and we have adapted the crawling infrastructure to prioritize the most essential data, such as first-page rankings.
Next Steps: We will continue to take the necessary steps and adapt the systems to guarantee long-term data quality and reliability. Further updates will be provided as these ongoing measures are implemented. Detailed information regarding the technical background of these changes can be found in the dedicated support article: https://www.sistrix.de/support/erfassung-google-rankings/