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Luke Carthy 🔎
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@MrLukeCarthy

Luke Carthy 🔎

@MrLukeCarthy
eCommerce SEO & CRO Consultant obsessed with strategy, conversion, search. Int'l speaker. Biscuit lover.
UK
lukecarthy.com/my-newsletter
Joined June 2010
582 Following
6,790 Followers
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  • @MrLukeCarthy
    Luke Carthy 🔎
    @MrLukeCarthy
    Oct 7
    Is there *really* a difference between SEO and GEO? My thoughts, experiences and what I'm seeing is what is fast become a fractured nameset we used to just called "SEO":
    What's the difference between SEO and GEO? - Ecommerce Consultant
    From lukecarthy.com
    1
  • @MrLukeCarthy
    Luke Carthy 🔎
    @MrLukeCarthy
    Sep 23
    If most of your customers use iOS, you almost certainly have a marketing data problem. Apple devices throttle the ability to measure multiple sessions for the same user - as a result, you're rarely able to see any attribution data beyond the last click that drove the sale. All
    6
  • @MrLukeCarthy
    Luke Carthy 🔎
    @MrLukeCarthy
    Feb 13, 2025
    🚨 I've realised that the way we measure SEO performance is broken. Almost every other marketing channel uses a time-based conversion window. Organic search doesn't. Why is that? - Google Ads - 30 day lookback window - Meta Ads - 7 day lookback window - Klaviyo / Email - 5
    9
  • @MrLukeCarthy
    Luke Carthy 🔎
    @MrLukeCarthy
    May 1, 2024
    Only the finest, properly Irish oats before hosting today's ecommerce SEO & CRO training day in Belfast with Ecomm Live! What makes my training days different? 🤔 ✅ It's unusual but I barely prepare a deck - I want my training days to be properly dynamic, engaging and led by
    eComm.Live
    3
  • @MrLukeCarthy
    Luke Carthy 🔎
    @MrLukeCarthy
    Apr 24, 2024
    The biggest lesson I've learned about consulting and going solo: Luck + your network > Skill Don't get me wrong, you need to have the talent to do the work your clients are paying for. But getting the opportunities in the first place are largely based on luck and how well your
    6