Live in just 15 mins: @HannahParvaz on what's working in app growth right now, then AMA. Creative, Meta measurement, custom product pages, paywall copy.
Bring questions.
Tomorrow on Sub Club Live: @HannahParvaz (Aperture) on what's working in app growth right now.
One of her tests: drop "AI" from the app name. Install rate 15% to 34%. Only change.
Then AMA. Thursday, 9 a.m. PT / 6 p.m. CET
YouTube: youtube.com/watch?v=fZWCO5…
Set a reminder:
Thursday on Sub Club Live: @HannahParvaz (Aperture) on what's working in app growth right now, then AMA.
Her example to start with: cost per trial £158 to £18, same creative, same targeting. Only the optimization event changed.
9 a.m. PT / 6 p.m. CET
Live on YouTube:
