Connect globally, inspire locally, empower individually.
JD seeks to inspire the emerging generation of globally minded consumers through a connection to the universal culture of sport, music and fashion.
Established in 1981 with a single store in the North West of England, the JD Group is a leading global omni-channel retailer of sports, fashion and outdoor brands. The Group has over 4,800 stores across 51 countries with a strong presence in the UK, Europe, North America and Asia Pacific.
Latest News
2026 Annual Report and Accounts
Our Strategy
FOCUSED.
READY.
JD Brand First
Focusing on putting the JD brand at the forefront of premium sports fashion and expanding the global store footprint, ensuring JD is the first choice for consumers across the globe.
Complementary Concepts
Strengthening our sports fashion offer and reach through our Complementary Athleisure fascias in the US and Europe, enhancing our Sporting Goods proposition across Europe and sharpening our Outdoor portfolio in the UK.
Beyond Physical Retail
Investing in our systems, technology and cyber security, and optimising our supply chain to support our digital transformation. Developing JD’s omni-channel offer to increase and enhance our customer interactions Beyond Physical Retail, and leveraging loyalty, data and AI to support future growth.
People, Partners & Communities
Investing in our systems, technology and cyber security, and optimising our supply chain to support our digital transformation. Developing JD’s omni-channel offer to increase and enhance our customer interactions Beyond Physical Retail, and leveraging loyalty, data and AI to support future growth.
Understanding JD Group
JD
A global reach builtmarket by market.
Revenue (2026)£4,779m
Stores (2026)2,519
Revenue (2026)
Stores (2026)
Revenue (2026)
Stores (2026)
Revenue (2026)
Stores (2026)
JD Group in numbers
- 51Countries of operations(FY26)
- 96000Colleagues(FY26)
- 20.8%Online sales penetration %(FY26)
- 12662mRevenue(FY26)
- 852mProfit before tax and adjusting items(FY26)
- 4811Total stores(FY26)
*Indicates an instance of a term defined and explained in the alternative performance Measures section on page 246 of the annual report along with a reconciliation to statutory measures. Further detail setting out the background to the alternative performance measures is given in note 1 To the financial statements. The definition of adjusting items is included in note 4 of the consolidated Financial statements on page 168.
Growing Our
Tomorrow
Together.
We’re committed to “Growing Our Tomorrow Together”. The report reflects our ongoing commitment to building a more inclusive, equitable and culturally aware organisation, and to growing our business with purpose, responsibility and transparency. We’re proud of the progress we’ve made, and focused on the impact we will continue to create together.