6 marketing insights of 2026
1⃣ Marketing is a system, not a campaign.
Continuous engines beat quarterly pushes.
2⃣ Vanity → velocity metrics.
Views, CTR, CPC/CPM are out. Retention, revenue, CAC, LTV are in.
3⃣ We do not sell a product.
We sell habits, expectations, status,
New Kantar data: 60% of viewers speed up video/audio. Ads get sped up 21% of the time.
Your 30-sec ad is a 15-sec ad. At full price.
What speed did you play your last podcast at? 🫠
