Notes on organic growth, search, and building things that scale.
Twenty years of watching Google's algorithm evolve has taught me one thing: the throughline is always the same. AI content…
How much do you know about Google’s invisible watermarking they put on images, text, video, and audio files that Gemini…
What are Hreflang Tags? Hreflang tags are an explicit signal for Google to indicate the location and language of a…
There are a lot of SEO tools out there that don’t do anything you couldn’t do on your own, but…
I've spent my career leading large organic growth teams, scaling traffic and revenue from thousands to millions at companies like Houzz, SingleCare, and Good Dog. I'm now a fractional VP for series B & C startups. I also build products.
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