AAMP 3.0 and the OpenProposal specification are open for public comment until October 22. Together, they extend AAMP into the RFP stage of the advertising workflow. OpenProposal is the new specification at the center of AAMP 3.0. It defines what is being bought and sold in a format that agents […]
This instructor-led, half-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams, and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain.
IAB Tech Lab is coming back to the West Coast this October with a twist on our typical event format - a focus on audience engagement and technical demos. The Tech Lab Symposium is a half-day deep dive into Tech Lab Standards, from Agentic (of course), to Privacy, Signal Loss, […]
As part of our Agentic Task Force work, and the development of AAMP, we are hosting monthly hands-on in-person Agentic Bootcamp in the Ad Lab in NYC. Space is limited for these sessions, so don't wait around or your seat may be gone. Each 2 hour session will allow for […]
IAB Tech Lab is bringing its hands-on, in person Agentic Bootcamp to the UK once again, the week of International Summit in London on November 5. In this hands-on technical session, IAB Tech Lab’s Anthony Katsur, new head of Agentic, Matthew Jacobs, and architect Aidan Cardella will get you caught […]
IAB Tech Lab brings the Agentic Web the UK and Europe! The shift to an agent-driven internet is already underway—and it’s accelerating faster than most organizations are prepared for, and impacting CTV, Privacy, RTB, and Identity along the way. Tech Lab's International Agentic Summit is designed to give leaders the clarity, context, […]
IAB Tech Lab’s "I Want My CTV" Event returns with all the experts leading the transformation of TV consumption and monetization. This year's theme is "Streaming Grows Up". Television is in a moment of major change and we’re here to help you navigate those changes with technical standards and specifications […]
As part of our Agentic Task Force work, and the development of AAMP, we are hosting monthly hands-on in-person Agentic Bootcamp in the Ad Lab in NYC. Space is limited for these sessions, so don't wait around or your seat may be gone. Each 2 hour session will allow for […]