Ahrefs built in

Agency management software for SEO agencies

SEO retainers churn in month four, when the client stops seeing movement and starts asking what they are paying for. Verbial puts the ranking trend and the hours delivered on the same branded report, so the answer is on one page rather than assembled by hand every month.

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Why it matters

Results lag the work by months, so the report has to carry the relationship in the meantime.

Reporting is a monthly tax.

Pulling Ahrefs, Search Console and Analytics into a deck costs a day per client, every month.

Technical work is invisible.

Hours went into crawl fixes and migrations that no ranking chart will show for a quarter.

Cheap retainers hide their cost.

The $2,500 account that takes twelve hours a month is losing money and nobody has done the sum.

What changes

What changes for SEO agencies

The report answers the question: Rankings and the work behind them, on one page. Month four stops being a churn risk.
Numbers stay current: Rankings and traffic update themselves. Your analyst's words stay untouched.
See where the retainer went: Technical, content, digital PR and local, each with its own hours.
Re-price with evidence: Know which small retainers cost more than they pay. Before the renewal, not after.

Modules that matter most

The parts SEO agencies lean on.

Client reportingDomain Rating and organic traffic fetched rather than typed, under your brand.Client reporting for SEO agencies →ProfitabilityReal margin per client, so cheap retainers get caught early.Profitability for SEO agencies →Time trackingTechnical hours logged against the department that did them.Time tracking for SEO agencies →

Common questions

Which SEO metrics are pulled automatically?

Domain Rating and estimated monthly organic traffic from Ahrefs, refreshed on a schedule and on demand. Anything your team writes into the report, like commentary or priorities, is never overwritten by a refresh.

Can I white-label reports for resellers?

Yes. Reports, the client portal, proposals and invoice emails all use your fonts, palette and logo. Platform branding is hidden.

How do I prove value in the months before rankings move?

Put retainer usage next to results in the same report. The client sees the technical hours, content shipped and links earned, alongside the trend line that has not turned yet.

Other disciplines

The same system, different vocabulary.

PR agenciesPlacements are the deliverable, but hours are what you sell. Report on coverage without losing the retainer math.Social and contentHigh-volume deliverables, thin margins. Price per asset and know when a client crosses the line.Paid mediaMedia spend flows through your books. Keep it out of your revenue and out of your margin.

Built for how SEO agencies actually bill.

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