IAB Tech Lab launches Ad Format Idol initiative. Read more here.

Tech Lab International Summit in London Nov 5, 2026
International Summit 2026 PPT
previous arrowprevious arrow
next arrownext arrow

Featured News and Events

View our Latest News

Our Vision

Our Mission

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet. 

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.

Tech Lab Standards are defined across 5 Pillars of Innovation

Supply Chain and Foundations Pillar
Privacy Pillar
Addressability and PETs Pillar
Measurement Pillar
Advanced TV pillar
Agentic and AI Pillar

Our Most Active Standards

Our Board Members

Amazon Advertising
Butler Till Logo
Criteo Logo
Equativ Logo
Experian Logo
General Motors Logo
Google Logo
GumGum logo
Hearst Logo
IAB_logo.svg.png
index exchange for website
InMobi logo
Integral Ad Science logo
Liveramp Logo
Magnite logo
Meta logo
Microsoft logo
NBC Universal Logo
Netflix logo
OpenX Logo
Optable-logo
Paramount logo
Pubmatic logo
Quantcast logo
Raptive logo
Sigma Software logo
siriusxm logo
Snowflake Logo
Surfside logo
TikTok logo
The Trade Desk Logo
Verve logo
Vizio logo
WPP Media Logo
Yahoo Logo
Become a Member

Learn more about Tech Lab