Apple Watch
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UpdatedBest Deals
Best Prime Day Apple deals: Save on iPad, AirPods, Macs & Apple Watch
UpdatedBest Deals
Best Apple Watch Prime Day deals October 2026: Series 12, Ultra 4 and SE 3
Reviews
Apple Watch Series 12 review: Frustratingly inconsistent
The lack of a new Apple Watch SE leaves the field clear, but Apple's solid mid-market smartwatch fumbles the crown.
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Should you buy an Apple Watch now or wait? Best time to buy in 2026
Find out when discounts are likely, whether an older watch offers better value, and when paying full price makes sense.
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Best Apple Deals: Save on MacBooks, iPhones, iPads, Apple Watch & more
We've used our expert experience with Apple products and pricing history knowledge help you find the best savings on Apple products in the U.S. and U.K.
Feature
Amazon Prime Big Deals Days: What Apple deals are coming and what you can get now
This year's fall Prime Day event takes place October 6 and 7.
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Every new Apple product coming in 2026 & 2027
Discover every new Apple products that could still come in 2026, including new iPads, touchscreen Macs, smart home devices and more.
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Is a cellular Apple Watch worth it? GPS vs Cellular explained
Is a cellular Apple Watch worth it? We compare GPS vs GPS + Cellular, including costs, battery life, calls, running, emergencies and family use.
Feature
My Apple Watch Series 12 lasted over 2X longer than Apple says
Despite the addition of continual heart-rate monitoring, Apple's latest smartwatch beat the Apple Watch Series 11 in my first battery test.
Deal
Grab an Apple Watch Ultra 3 for $200 off in Amazon's blowout sale
You can grab the Apple Watch Ultra 3 for under $700 at Amazon right now.
News
Apple developing screenless fitness tracker, report claims
Keen to "rethink" its wearable line-up, Apple is prototyping a wrist-worn health device to rival products from companies such as Whoop.
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Best Apple Watch 2026: Series 12 vs Ultra 4 vs SE 3
We compare the Apple Watch Series 12, Ultra 4 and SE 3 to help you choose the best model.
News
If you multitask on your Apple Watch, don’t upgrade to watchOS 27
Apple ditches the App Switcher and reassigns the Digital Crown shortcut.
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Apple just made about a million Apple Watches obsolete
watchOS 27 drops support for 10 Apple Watch models, including the Series 8 and original Ultra. Here’s which watches can run Apple’s latest update.
News
The new Apple Watch can't be used for secret surveillance, Apple insists
Live Rewind feature has an audio chime and screen animation to prevent the Apple Watch Series 12 being used for covert surveillance.
News
Why Apple's new audio AI features aren't the privacy nightmare you think they are
Apple is doing its best to provide a truly useful AI feature without crossing the line into creepy.
News Analysis
The Apple Watch design is going in the wrong direction
The bezels on the Series 12 are bigger than the Series 11 for some reason.
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Apple Watch Series 12 & Ultra 4: Everything you need to know about the new Apple Watches
Apple has unveiled Apple Watch Series 12 and Ultra 4 with continuous health monitoring, new AI-powered features, and unchanged starting prices.
News
Everything Apple announced at its Surprise and Shine event
Catch up on today's big show with a blow-by-blow account of the entire keynote.
News
Apple Watch Series 12 and Ultra 4: Their 7 biggest surprises
We weren't expecting much. But Apple managed to spring a few pleasant surprises when announcing its new watches.
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Apple's September iPhone event: Date, time, and what will launch
Apple's iPhone launch event is September 9. Find out when the Apple event will start where you are, what Apple will launch and everything else you should know.
News