Advertise with WPInterface
Reach the people building WordPress sites.
Since 2018 WPInterface has helped WordPress users choose their themes, plugins and hosting. Put your product in front of bloggers, developers, freelancers and small businesses while they’re choosing their tools.
Clearly labelled placements
Editorial fit review
Fixed terms, no auctions
41
free themes on WordPress.org
200,000+
downloads from WordPress.org
4,200+
active installs reported by WordPress.org
19
themes updated in the last 30 days
Live from the WordPress.org Themes API, refreshed twice a day. See them on WordPress.org
Who you’ll reach
An audience that’s already deciding what to use.
People come to WPInterface to find a theme, compare hosting or learn how to build and grow a WordPress site. That makes it one of the few places where your product is relevant at exactly the moment it’s needed.
Content sites
Bloggers & publishers
Launching and growing news sites, magazines and blogs on our themes — choosing hosting, SEO tools and monetisation as they go.
Builders
Developers & freelancers
Picking the themes, plugins and hosts they’ll recommend to clients and use on project after project.
Owners
Small businesses
Running their own site without a technical team, looking for tools that are reliable and easy to use.
Placements
Choose where your product shows up.
Five formats with fixed prices and fixed terms. Each preview shows exactly where the placement appears — and that it’s labelled as sponsored.
Why it works
Relevant, lasting, and in context.
Display ads chase people around the web. A placement here sits inside the content WordPress users read when they’re making a decision.
- Right audience, right momentReaders are comparing hosting and choosing themes — your product appears as part of that comparison.
- Placements that lastFixed terms of three months to a year, not impressions that disappear after a click.
- A credible neighbourhoodListed beside the products and guides WordPress users already trust — by a team that builds WordPress themes every day.
Businesses, AI tools & software
Built something WordPress users need? Get it listed.
Our directory showcases innovative businesses, AI tools and software for people who build and run WordPress sites. Every listing is tailored, so pricing is too.
- Tell us your nicheYour audience, what you do and what sets you apart.
- Send a short content draftWe shape it into a listing that reads well for our audience.
- Get a custom planWe review your submission and propose pricing that fits your goals.
Plan your campaign
Build a first-year plan in seconds.
Combine placements to see your first-year investment. Business, AI and software listings are priced individually, so they’re added in your proposal.
Our standards
Advertising readers can trust — so it works better for you.
Clear labelling isn’t only the law in many markets; it keeps readers trusting the page your product appears on.
Disclosure
Clearly labelled as sponsored
The FTC expects paid content to be identified as advertising, close to the placement and easy to understand. Every paid placement here carries a visible label.
Search
Links Google is happy with
Google asks sites to mark paid links with rel=”sponsored”. We do, so your placement never puts your own search visibility at risk.
Editorial fit
Reviewed before it goes live
Our editorial team reviews every submission and decides placement within collections, so sponsored products sit naturally with the content around them.
How it works
From first message to live placement.
A short, predictable process — you approve everything before it’s published.
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Tell us about your product
Use the form below or email us with your product, audience and the placement you’re interested in.
- Product and website
- Target audience
- Placement or budget in mind
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We check it’s right for our readers
We look at relevance to WordPress users and suggest the placements that suit your goals.
- Relevance check
- Placement recommendation
- Custom pricing for directory listings
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Confirm the plan
You get the placement, price and term in writing to approve.
- Fixed price
- Fixed dates
- Clear terms
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Prepare the listing together
You send a short content draft and assets; we shape it to fit the page and add the sponsored label.
- Your draft and logo
- Edited to fit the page
- Sponsored label and rel="sponsored" link
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Your placement runs
It stays in place for the agreed term — at least three months for collections, twelve for featured hosting.
- Guaranteed term
- Updates on request
- Renewal option
Who you’re partnering with
A WordPress company, not an ad network.
We design, build and support WordPress themes ourselves, and publish free themes on WordPress.org. Recommending tools is part of helping our users succeed — which is why we only feature products we’re happy to stand beside.
- Our own themes and servicesPremium and free themes, plus professional WordPress services.
- Free themes on WordPress.orgReviewed and published in the official theme directory.
- Content for every stageTutorials, beginner guides and comparisons for people building their sites.
Questions from advertisers
What does advertising with WPInterface cost?
Hosting reviews are $150 one-time, featured Top-3 hosting is $400 a year, collection listings are $150 and featured Top-10 placements start at $300. Business, AI tool and software listings are priced individually after we review your submission.
How long does a placement stay live?
Featured hosting stays pinned for a full year. Collection listings and featured Top-10 placements are guaranteed for at least three months.
Are placements labelled as sponsored?
Yes. Paid placements carry a visible sponsored label and their links use rel=”sponsored”, in line with FTC disclosure guidance and Google’s link guidelines.
Do you guarantee clicks or sales?
No — we guarantee the placement, its position and its term. Results depend on your product and offer, which is why we review fit before taking a booking.
Can you place my hosting inside your free themes?
No. Our free themes are listed on WordPress.org, whose rules don’t allow affiliate or tracking links in a theme’s admin screens. We keep those themes clean — it’s part of why people trust them.
Do you accept every product?
We accept products that are relevant and genuinely useful to WordPress users, and we may decline anything that isn’t a good fit for our readers.
What do I need to send?
Your product details, target audience, what makes it different and a short content draft. For directory listings, the more context you give, the better we can tailor the listing.
Get started
Request a proposal.
Tell us about your product and the placement you have in mind. We’ll come back with a recommendation and a written proposal.
- No obligationNothing is booked until you approve the proposal.
- Fixed prices and termsNo bidding, no surprise invoices.
- Prefer email?[email protected]
